Mastering ChatGPT Skills Prompt Engineering for Customer Service, Marketing And Communication
Artificial Intelligence Advanced Course:
MASTERING CHATGPT SKILLS: PROMPT ENGINEERING FOR CUSTOMER SERVICE, MARKETING AND COMMUNICATION
(7 PDUs)
FULLY HRD CORP CLAIMABLE for company registered under HRD Corp
We do offer in-house for group requests to meet your schedule and requirements.
OBJECTIVES:
Customer experience and communication are core pillars of every modern organisation. Generative AI tools like ChatGPT, Gemini, and Claude offer powerful ways to enhance customer service, automate content creation, and craft persuasive messaging. This 1-day course empowers professionals to harness the power of prompt engineering to streamline workflows, personalise communication, and drive business outcomes.
Participants will explore the art and science of prompt design through live practice and industry-specific use cases, ensuring they are ready to deploy AI tools ethically and effectively in their daily work.
LEARNING OUTCOMES:
By the end of this course, participants will be able to:
🔹 Explain how large language models (LLMs) work and why prompt design matters.
🔹 Use ChatGPT to craft fast, accurate responses for customer service, knowledge retrieval,
and complaint handling.
🔹 Automate creation of high-quality emails, announcements, memos, FAQs, and reports.
🔹 Develop marketing copy, promotional messaging, and branded content using tone and
persona prompts.
🔹 Practice AI ethics, mitigate risks, and comply with corporate communication standards.
OUTLINE OF PROGRAM:
Module 1: Introduction to Generative AI & Prompt Engineering
Learn how generative AI tools like ChatGPT and Gemini work. Understand LLM behaviours, hyperparameters, and the 5 GEARS model of prompt crafting.
Hands-on: Compare prompt outputs, identify improvements.
Module 2: Prompting for Customer Support & Response Automation
Use AI to handle FAQs, complaints, refund policies, product troubleshooting, and more.
Hands-on: Draft human-like customer replies and escalate workflows.
Module 3: Prompting for Internal Communications
Automate memos, announcements, team briefings, email responses, SOP updates, and reports.
Hands-on: Build tone-specific prompts for different roles (e.g. CEO vs HR)
Module 4: Prompting for Marketing, Branding & Promotion
Use prompt templates to generate social posts, taglines, email campaigns, ad copy, event invites, and calls-to-action.
Hands-on: Create branded content with AI for a specific campaign.
Module 5: AI Ethics in Communication and Brand Representation
Discuss risks: hallucination, bias, tone mismatches, and misinformation in customer-facing content.
Hands-on: Analyse a controversial AI-generated ad and identify what went wrong.
METHODOLOGY:
- Pre-Assessment: Knowledge baseline and concept check
- Module Exercises: Prompt writing, review, refinement tasks
- Post-Assessment Quiz: Concept review and reflective learning
TARGET AUDIENCE:
Customer service agents, marketing executives, communications officers, and brand managers, corporate staff handling email, social media, internal/external comms. No prior AI or coding experience required.
DURATION:
7 Hours; 9:00 AM – 5:30 PM (with lunch & tea breaks)
PREREQUISITE:
- Basic computer literacy and web browsing skills
- No prior coding or AI experience required
- Bring-your-own-laptop (BYOD)
- Free ChatGPT account, Gmail, Google Doc for extended prompt chaining
For more details, please email to [email protected]
PMI, PMP, PMBOK and the PMI Authorized Training Partner logo are registered marks of the Project Management Institute, Inc.CareerGrowth is a trademark of the CAREER GROWTH SDN. BHD.
