FREE TALK | Digital Marketing Project Fundamentals and User Experience (UX)
Program Title:
Digital Marketing Project Fundamentals and User Experience (UX)
Speaker:
Ahmad Suhail Bin Azmi
BSc. Computer (Multimedia), MSc. Computer Graphics, Certified Adobe Professional, HRD Corp Accredited Trainer
Program Synopsis:
The intersection of digital marketing strategies and user-centered design in driving meaningful, results-driven interactions. This session explores how core marketing principles—such as audience targeting, data analytics, content optimisation, and conversion funnels—align with UX best practices like usability, accessibility, and empathy-driven design. By merging these disciplines, participants learn to create seamless, customer-centric campaigns that not only attract attention but also build trust, loyalty, and long-term engagement. Whether designing a website, crafting an ad, or refining a customer journey, this framework ensures every digital touchpoint delivers value and drives action.
Program objectives:
The take home objectives of this sharing session includes:
1. Integrate Digital Marketing and UX Principles:
Equip participants to align SEO, content strategy, and data-driven marketing tactics with UX design principles like user research, intuitive navigation, and emotional design to create cohesive, impactful campaigns.
2. Optimise User-Centric Campaigns:
Teach methods to leverage analytics, A/B testing, and empathy mapping to refine user journeys, ensuring marketing messages resonate while prioritising usability and accessibility.
3. Enhance Engagement and Conversion:
Demonstrate how blending UX storytelling with digital marketing fundamentals—such as persuasive CTAs, personalised content, and responsive design—can elevate user satisfaction, reduce bounce rates, and boost conversion rates.
Speaker Profile:
Ahmad Suhail Bin Azmi is a Digital Business Consultant that has been involved in the development of multiple corporate websites and e-commerce projects from Korea,China and Malaysia. Previously, after resigning from PETRONAS, he started a mobile app company focusing on Halal industry. He has won multiple awards, grants and a patent of his invention. He was mentored by Hans Peter Ressel, the founder and former CEO of LAZADAMalaysia. He is skilled in Digital Marketing, Website and Apps development. Now he’s consulting with various companies in the digital space while conducting training for his related expertise.
Tentative Program Flow:
08:00pm – 08:30pm: Registration &Login
08:30pm – 08:45pm: Introduction & Overview
08.45pm – 09:00pm: Digital Marketing Fundamentals
09:00pm – 09:30pm: Analytics & UX Design
09:30pm – 09:45pm: Digital Marketing and UX
09:45pm –10:00pm: Q&A
Program Logistics:
Date: 22 April 2025 (Tuesday)
Time: 8:30 pm – 10:00 pm
Venue: Live Online via ZOOM
Registration:
Contact admin, [email protected], hp: +6012 431 9290
Joining link will be emailed to REGISTERED PARTICIPANT a day before the session.
