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FREE TALK | From Concept to Launch: Strategies for Successful Integrated Product Development (IPD) | 1.5 PMI® PDUs

FREE TALK | From Concept to Launch: Strategies for Successful Integrated Product Development (IPD) | 1.5 PMI® PDUs

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From Concept to Launch:

Strategies for Successful Integrated Product Development (IPD)

(1.5 PMI® PDUs)


By Ir. Dr. Koay Loke Kean, Ph.D., P.Eng., MIEM, MaTRIZ

Workshop Logistics:

Date: 28 December 2023 (Thursday)

Time: 8:30pm to 10:00pm

🌟 Joining link will be emailed to REGISTERED PARTICIPANT a day before the session.


Workshop Synopsis (Abstract)

Introducing a new product to the market is a complex task with potential challenges. One key issue is the lack of comprehensive market research, which can result in a poor understanding of customer needs and ineffective marketing strategies. Fierce competition from established products can make it difficult to gain market share and position the new product effectively. Timing is crucial, and entering the market too early or too late can impact the product’s success. External factors, like economic conditions, also play a role in market readiness. Successfully addressing these challenges requires a well-thought-out strategy, thorough market research, and adaptability to changing conditions.

Integrated Product Development (IPD) is a comprehensive approach that combines cross-functional teams and collaborative processes to streamline and optimise the entire product development lifecycle. The primary benefit of Integrated Product Development (IPD) lies in its ability to enhance efficiency and collaboration throughout the product development process. By integrating cross-functional teams and fostering open communication, IPD accelerates decision-making, reduces time-to-market, and improves the overall quality of the final product. This holistic approach ensures that diverse perspectives are considered, leading to more innovative solutions, minimised errors, and, ultimately, greater success in delivering products that meet or exceed customer expectations.

In the upcoming one-hour session, we will explore the importance of Integrated Product Development (IPD) by addressing three key questions: Why is IPD necessary? We’ll examine the problem statement. How does IPD benefit us? You’ll gain insights into the advantages of implementing IPD. Furthermore, we’ll discuss a case study centred around Huawei, enabling you to comprehend the practical application of IPD and its real-world impact. By the end of the talk, you’ll be well-equipped to articulate the benefits of IPD and elucidate its specifics using the Huawei case study.

The key learning points and summary take away for the talk includes but not limited to the following;

  1. WHY? Do we need IPD? Problem statement.
  2. HOW? How is it benefiting us? You will be able to describe the benefits of IPD implementation.
  3. WHAT? What is the case study? You will be able to explain the Huawei case study.
  4. Q&A.


8:15pm – 8:30pm: Registration and Warm up activity

8:30pm – 8:45pm: Do we need IPD? Problem statement

8:45pm – 9:00pm: How is it benefiting us?

9:00pm – 9:30pm: What is the case study?

9:30pm – 10:00pm: Q&A

Presenters Bio

Ir. Dr. Koay Loke Kean

  • Professional Engineer
  • MaTRIZ

Ir. Dr. Koay, an accomplished professional, serves as the Academic Head of ViTrox Academy (VA) and ViTrox College. He helped to develop a new college for ViTrox; several MQA-accredited programs have been developed. Additionally, he holds the esteemed title of TRIZ International Expert and Consultant. Within ViTrox’s Center of Excellence (CoE), Ir. Dr. Koay specialises in Research and Development, demonstrating his prowess as a leader in Part-ID standardisation. He oversees transformative initiatives encompassing design processes, procurement, risk analysis, and cost reduction efforts.

Moreover, Ir. Dr. Koay lends his expertise to establishing Project Management Offices (PMOs) at ViTrox, integrating Integrated Product Development (IPD) principles. In an academic capacity, he assumes the role of Assistant Professor at UTAR, Faculty of Engineering and Green Technology in Kampar. Prior to this, he held senior positions at UniKL and Advanced Ceramics Technology (ACT), where he spearheaded projects and facilitated stakeholder communication.